My love for the outdoors runs as deep as my passion for storytelling. Living amidst the mountains, rivers, and valleys of New Zealand's South Island, every adventure fuels my creativity and inspires the work I do.

Growing up, my dad was always the one with a camera in hand, capturing moments that we now look back on fondly. Though I often rolled my eyes at his “Smile!” calls, those early snapshots planted the seed for a lifelong passion.

After high school, I moved from Nelson to Wellington to study Industrial Design at Victoria University. While experimenting with different creative styles, I borrowed my brother’s Canon 700D. Long story short, I never gave it back. The camera quickly became my constant companion, and I found myself drawn to documenting life and framing portraits of friends.

But it was on a hiking trip with friends that something truly shifted. Standing together on an epic ridge line, bathed in beautiful golden light, I captured the genuine joy and freedom my friends felt in nature. It was in that moment, as I watched them take in the stunning view, that I realized there is no greater rush than capturing the feeling of wonder and connection to the outdoors.

This was my “thing”—the thing that excites me to live a life where work feels like play, and every adventure presents an opportunity to capture people in places where they feel most alive.

Working with outdoor brands feels like the perfect fit—melding my authentic experiences with the stories that inspire our shared community. While capturing a stunning landscape is one thing, it’s the people, the culture, and the stories that belong to these wild places that I truly love to bring to life.

Follow my journey on Instagram - @aimeejulesphotography

Aimee Jules x